The mission and vision serve as the two end points for the path of your plan. Vision and mission are the two key anchors that add passion and purpose to your story. Putting stakes in the ground gives you anchor points for your plan and create stability by defining start points and end points of your planning. One stake defines where you are now and the other defines where you want to be in the future. Neither can be absent from your story since they are the originators of your plan’s purpose and passion. By knowing the two end points of your plan, you can add pieces and parts of the planning process. From these anchor points you build an integrated model of many critical items, which combine to form your story.
From that case, there are important parts of the vision term. They are the vision itself, and the vision statement. These two parts are different but so closely integrated and interdependent that they cannot be separated. Both must be present in your thinking and should be developed at one time in the process. The vision and the vision statement together provide the direction of the plan. One part, the vision statement, is short and to the point, whereas the vision itself can be lengthy and somewhat vague. As you build your plan, these two parts must be discussed. The vision statement becomes part of your written documentation in the business plan itself. The longer vision may be captured in narrative as part of the company’s recorded history.