Describe each of your major competitors in terms of those same factors. This may include their size, the market share they command, their comparative product quality, their growth, available capital and resources, image, marketing strategy, target markets, or whatever else you consider important. Make sure you specifically describe the strengths and weaknesses of each competitor, [...]
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Include A Specific Action Plan In Your Marketing Plan Text Outline
You should also remember that planning is about the results, not the plan itself. A marketing plan must be measured by the results it produces. The implementation of your plan is more important than its brilliant ideas or massive market research. You can influence implementation by building a plan full of specific, measurable, and concrete [...]