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Posts under ‘Management’

Service Equals Performance Equals Service

Service can be described as a “performance” of some kind involving two parties whereby one party is the benefactor and the other party is the performing party receiving some type of monetary payment. The value of the Service depends on the personal experience of the benefactor.
As I relate this to restaurants, it’s so easy to [...]

Direct Mail Seasonal and Holiday Events

Every time I walk through Wal Mart or grocery store, we are reminded of the next campaign. There is a steady supply of screens to … Christmas, Valentine’s Day, St. Patrick’s Day, Easter, 4th July … and the list goes on an endless cycle.
Why focus so much on the holiday and seasonal storage? Heck, there [...]