All of you have watched sport cars. They go on a predetermined course at a great speed, taking sweeping turns and demolishing anything that comes on the way. if there is a big obstacle, the sports car will meet with an accident itself. The only objective of such a car is to travel as fast [...]
Posts under ‘Self Improvement’
Responding With Nonprice Actions
Sometimes an analysis of the market reveals that several customer segments exhibit different degrees of sensitivity to price and quality. Understanding the basis for certain customers’ price sensitivities lets managers creatively respond to a rival’s price cut without cutting their own prices. For example, a company might be able to focus on quality, not price. [...]