Brighter Minds Publishing

I believe that most of you have heard about the Million Dollar Homepage and it’s success story. The web site owner Alex Tew earned a million US dollar in a dramatically short time and brought public attention all over the world by selling pixels on his web site. However, it seems that the pixel craze didn’t last long as the copycats of the pixel advertising idea were mostly not doing well, especially the later ones who sometimes ended their site without a pixel sold.

When talking about marketing strategies, the pixel advertising should be in the short-term category since curiousness of people don’t last long on a narrow topic. Alex Tew was smart to have noticed this point and that’s why he limited the number pixels to a million. This is not to ignore the huge demand out there but to generate an even higher traffic while pixels are limited in supply.

The Million Dollar Homepage generated a huge traffic mainly because of the mass media, no matter the international ones or local ones, which are thirsty to find some amazing or crazy ideas that really work. People are always curious about news related to earning easy-money or becoming a millionaire while everyone is working hard in the society for money. In another word, this news makes people think out of the usual way. In fact, Tew’s whole idea including the web site’s domain name just hit the target. When people view the ads, the ads have their value.

Although pixel advertising is probably out-of-date, there are still some innovative marketing strategies of the Million Dollar Homepage that web designers worth a reference.

Since every page in the web site is about the advertising business itself, all visitors of the web site have a common intention – to try those extremely tiny pixel links and see what is it all about. In result, the ads owners receive a large amount of quality traffic, which other types web-based ads seldom have.

Another point to note is about the price of a product. A higher price set for your product is not a scary monster that drives your customers away if it is used in a suitable manner. Just take a look of the Million Dollar Homepage if you haven’t and you will understand how small is a hundred pixels. It’s just enough to put a character of a novel in it. However, in fact, the values of the ads are beyond what you can actually see when the value of the ads themselves creates a high commercial status for the pixel owners. This is one of the successful usages of money itself in generating transactions in recent days.

Indeed, many people were inspired by Alex Tew and have started their own new idea of advertising.  One of the examples is The Infinite Levels, a new web site aims at building a virtual AdLevels construction starting with $10. What makes it different from the others is that it is not earning short-term revenue like the pixel advertising as it adapts numerous innovative designs and the Dollar Accumulation System which brings a continuous interest from the public. If this idea is successful, the designer of the web site may be able to go beyond Alex Tew’s achievement.

Postcards have been consistently one of the more popular collectibles and used as promotional materials. More and more business owners are turning to color postcards as a good way of promoting their products and services. This is simply because postcards don’t have to be opened. It won’t get lumped in with all the mail envelopes that people usually toss without opening.

Business owners can’t afford to make mistakes when it to comes to their promotional materials. They spend a considerable amount of money in it so they would want them to bring greater sales and profits to their business. Thus, if the postcard reveals a glossy, professional attractive picture, the recipient will likely look at the picture and turn it over to see who sent it. Then before putting it aside they might think of visiting your store on their next shopping spree.

If you do not have an idea on how to design and create your own postcards asking the help of professional printers can help in creating attention-grabbing and effective postcards. These professionals have experience in advertising and printing so they can give advice on how to go about with your postcard printing.

But what should you look for professional printers? First off, understand that reputable printers have time frames in completing their jobs. So ask the printer that you are considering how long it would take for them to finish your project. Have some guarantee from them about the work that will be carried out. Also, know the exact price that you will pay as often there are discounts for large print jobs. This can save you a lot of money so ask the print shop about this. Ask also for a sample of how the finished product will look like for your approval before the entire order is processed.

Printing services are increasingly becoming more affordable these days. With new technologies used in printing, each print job costs cheaper as production volume increases. The speed of turnaround time has also increased with modern printing machines. Most printing companies can print hundreds and even thousands of pages every hour. Additionally, with the selection of printing techniques available today, whichever technology you use you will find that these printing services will meet your printing needs. It is just a matter of finding the right printing service for your print job.

Thus, to create an arty promotional material for more effective business advertising, turning to the professionals is a good idea. If you want to earn more profits always remember your business purpose – that is to sell your goods and services. With your people-pleasing postcards, your prospects can easily be reminded of your store.